Janimation was tasked with bringing Bimbo from the 2D world into the 3D world in 2010. While developing the US commercial production, our team also developed all of the new Print, OOH and packaging renders for Grupo Bimbo. You can see our work on the sides of bread trucks, on all the bread and baked good packaging. Go into any 7-11 and you can see Janimation’s artwork.
Osito Bimbo aka the Bimbo Bear has been a beloved brand character for over 50 years.
Janimation also developed a character system for international use. Animators all over the world from Mexico to China were provided a character rig and instructions on how to produce brand character consistency for all visual content they developed. You can see parts of the synoptic view for the Bimbo character below.
Did you know in China the Bimbo bread comes with the crust already cut off?