JANIMATION CASE STUDY #3759374B_2F.1
CHALLENGE
Property Vista called on Janimation to make a big brand splash for their US launch of their new AI powered lead management platform, VIDA.
SOLUTION
With so many features, Janimation’s strategy was to integrate as many key benefits as possible into their video communications. Comedy was their solution to what would have historically been a relatively dry software demo.
The creative team brought in two highly engaging actors that led the audience throughout the Vida promise: There will be no more jackassery in multifamily lead management. Brother Carl was another strategic vehicle to highlight Vida’s badassery and deliver a memorable no nonsense holistic solution.
RESULTS
Increase in over 25% in sales opportunities.
Added 419 new followers on Linked In
A highly energized sales force.
Janimation’s
THE BEST OF BROTHER CARL COMPILATION
Brother Carl doing what he does best.
Who wouldn’t want to see this guy at the company picnic?
FROM QR CODE TO CONVERSION
Trade show attendees were encouraged to scan the QR code to get a special text message from Vivian or Brother Carl via SMS.
TEST YOUR OWN A.D.D.
Can you watch the whole dang video??
Seriously, we cut it down